Enterprise technology is always shifting, and Salesforce is moving that evolution forward with Data360, introduced at Dreamforce 2025. Data360 gives organizations a clearer, more connected way to use their data—especially as AI becomes a part of everyday work, not just an experiment.
What is Data360?
If you’ve used Salesforce before, you may have seen earlier versions of this platform under names like Data Cloud, Customer 360 Audiences, Salesforce CDP, or Salesforce Genie. Data360 builds on that history, but it’s more than a rename or a rebrand—it’s a rethinking of what data needs to look like in a world where humans and AI work side-by-side.
As a core component of the Agentforce 360 platform, Data360 acts as the data “brain” behind AI agents, giving them the context that they need to take meaningful actions—not just surface-level responses.
Key Features and Innovations
1. One Place for Your Data
Data360 brings structured and unstructured data into a single platform. That includes customer records, transaction history, emails, documents, and even multimedia files. Everything updates in real-time across Salesforce applications, so teams are working from the same information instead of chasing conflicting versions.
2. Built for AI from the Ground Up
Rahul Auradkar, EVP of Unified Data Services, noted at Dreamforce that Data360 isn’t an add-on for AI—it’s designed around it. The platform:
- Gives AI agents the context behind the data they use for smarter understanding
- Automatically cleans, organizes, and structures data for better results
- Supports workflows where humans and AI learn and reason together
This ensures that AI agents don’t simply produce answers—they produce useful, reliable, and context-aware outcomes.
3. Integrated with Agentforce 360 Ecosystem
Data360 works alongside three other core components, filling a key role within the robust ecosystem:
- Agentforce 360 Platform: The foundation where AI agents operate and interact
- Data360: Provides data and context for AI agents
- Trust Layer: Security and compliance safeguards
- Integration Framework: Connects Salesforce with the rest of your tech stack
Together, these four components create a complete system where AI agents can operate securely, intelligently, and in harmony with your existing technology investments.
4. Scales with Your Organization
Data 360 is built for real-world enterprise use. It processes data in real time, scales as the business grows, and works across Sales, Service, Marketing, and Commerce applications. In other words: it’s designed for everyday work, not just demos, and it will be able to handle new challenges with you as your business expands.
Where Salesforce is Headed
Data360 also sets the foundation for what Salesforce calls the Agentic Enterprise: workplaces where AI agents and humans collaborate. The concept is straightforward—AI helps with the work that’s repetitive, analytical, or constantly changing, so humans can focus on strategy and judgment. This all ensures that:
- AI agents have access to comprehensive, accurate data
- Human teams can trust the insights and actions taken by AI
- Data flows seamlessly between human and AI workflows
The result is a workplace where technology amplifies human capability rather than replacing it, creating a partnership that leverages the strengths of both.
What This Means for Businesses
Enhanced Decision-Making
With all data unified and easily accessible, organizations can:
- Make faster, more informed decisions
- Spot trends and patterns across systems that previously didn’t connect
- Respond to market changes in real-time
With a unified view of data across the entire organization, leaders can move from reactive problem-solving to proactive strategy.
Improved Customer Experiences
Data360 supports:
- Truly complete 360-degree customer profiles
- Personalized interactions across every touchpoint
- Proactive service delivery through predictive analytics
When every interaction is informed by complete, real-time data, customers experience consistency and relevance that builds lasting loyalty.
Operational Efficiency
Organizations benefit from:
- Reduced data management overhead
- Automated governance and data quality controls.
- Streamlined workflows across teams and departments
When everyone is more connected, teams spend less time managing data and more time using it to drive results.
Looking Ahead
As part of the Salesforce ’25 Release, Data360 represents more than just a feature update—it’s a strategic platform designed to position enterprises for success in an AI-driven future. And Salesforce is only getting started. Continued innovation is already underway in areas such as:
- Voice-enabled data interaction, allowing users to access and explore data using natural language
- AI-powered advanced analytics for deeper, faster insight generation
- Enhanced security and compliance capabilities to ensure trust and regulatory readiness
Together, these enhancements will further establish Data360 as the backbone of modern enterprise data management.
Conclusion
Salesforce Data360 marks a pivotal moment in the evolution of enterprise technology. By unifying structured and unstructured data, providing AI agents with meaningful context, and enabling the broader vision of the Agentic Enterprise, Data360 isn’t just keeping pace with digital transformation—it’s leading it.
For organizations aiming to harness the power of AI while maintaining trust, security, and data integrity, Data360 offers a comprehensive foundation. It bridges the gap between today’s data challenges and tomorrow’s AI-driven opportunities
As Salesforce continues to expand Data360 capabilities, the enterprises that adopt and integrate this platform early will be best positioned to thrive in the era of autonomous AI agents and intelligent automation. Ready to get started? Schedule a meeting with our experts today.